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Raised in West New York, New Jersey, within a family of Cuban entrepreneurs, Rey gained firsthand insight into the hurdles of small business ownership. These experiences cultivated a deep understanding of the challenges faced by small business owners. As he matured, Rey discovered the transformative impact of technology on streamlining operations and fostering growth for small businesses.

This realization served as the catalyst for founding Grata Software—a commitment to empowering fellow small businesses with technology-driven solutions, paving the way for financial independence.